Writing the content of your materials or "copy" as it is called is the most important aspect of marketing. It is your sales person when your sales person isn't there. Good copy can motivate your customers to take action
Copywriting is the most important aspect of marketing communications. It’s your salesperson when your salesperson is not there. Good copywriting motivates your prospects and customers to take an action. It reaches them on a personal level and shows then that you are the solution to their problems.
Z2 Media provides the following copywriting solution:
- Website copywriting including SEO
- E-Commerce copywriting
- PPC Copywriting
- Press release copywriting
- Sales collateral copywriting
Content for your website plays an important role in driving sales. First, it helps you explain your products and services, Second, good content will help you increase traffic to your website by improving search engine rankings.
pay per click copywriting
You have spent the money on search engine advertising, but are you getting the right returns. Often, the copy of your ads is what turns prospects away because it does not effectively describe who you are or your solutions.
sales collateral copywriting
A concisely written piece of product literature helps explain why a person or company should do business with you. Additionally, a well written piece will help you sell even when your sales people are not there.