press release copywriting
A press release is a worthwhile marketing tool that can help you communicate your company's needs and successes. Also more people will pay closer attention to coverage offered by the media as they do your advertising.
Writing a quality press release is wholly different from any other type of business writing. If done incorrectly, your press release will be taken in poor context or worse, ignored. If your content isn't impactfull enough your content will be ignored and your press release may sound more like a grandiose advertisement then a true news story. If so, your press release wont even be considered.
With Z2 Media’s press release copywriting experience you will get:
- exposure as an expert in your field
- positive coverage for your business
- increased sales
- open doors to other public relations activities
- a strong referral from the media
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