press release copywriting
Press releases are an excellent marketing and sales tool that helps you communicate your company’s successes. Additionally, more people pay closer attention to media coverage than they do your advertising.
Writing a press release completely differs from writing any other type of business communication. If it isn't done right, your press release will be ignored. If your "hook" isn't strong enough, you'll be passed over. If your press release sounds like an ad rather than a news story, you won't even be considered.
With Z2 Media’s press release copywriting experience you will gain:
- exposure as an expert in your field
- positive coverage for your business
- increased sales
- open doors to other public relations activities
- a strong referral from the media
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