Reporting and Analytics is the most overlooked part of any successful e-marketing strategy. It is also one of the most time consuming items any company can undertake.
Ask yourself some of these questions:
Do you know how many unique visitors come to your site?
How did they get to your site?
Which search engine did they use?
Which page has the largest exit rate? Is there a flaw on this page?
What search terms drove them to your site?
What is the average number of pages viewed per visit?
Do you know how many pageviews your website had last month?
How long did they stay on your site?
Which pages did they visit?
What is the average number of pages viewed per visit from search engines? Referring site? Direct traffic?
What companies visited your website?
Contact Z2 Media to learn how reports and analytics can help your firm collect the data from all of your e-marketing efforts and help you see the bigger picture so you can improve your marketing efforts and generate more sales.