Search advertising with all the major enginces, such as Google, Yahoo, Bing and others is an effective way to advertise online. It's a great way to increase your online marketing dollar by immediately improving the traffic sent to your website. That means customers that are specifically looking for your services. Many companies who have a pay-per-click program make mistakes that cost them money. For example, many firms fail to realise that the default account settings are designed to maximize profits not for you but for search engines. Another mistake some smaller companies make is not localizing their search to the geographic areas around their business. The biggest mistake we see is that advertisers send the clicks from their pay-per-click programs to their homepage and not a well designed landing page for that solution.
Z2 Media offers our clients multiple levels of pay-per-click planning and support customized to fit their business. Contact us to learn more about our pay-per-click programs and how we can drive interested customers to your website.