search engine optimization
Finding the right goals for your business is the key to effective SEO (Search Engine Optimization) program. Many companies make the mistake of skimping on this process or not even taking the proper measures.
In order to rank highly for the search terms that will drive the appropriate traffic to your website is the primary goal for most companies. Too many businesses waste their SEO efforts on ineffective campaigns. All businesses want to rank high for a particular term, and perhaps they increase their website sales by 10 percent. Many business would think that this is a good result.
What if we could turn that 10 percent return into 25? With a concerted strategy and effort developed by Z2 Media you could see an increase in traffic quickly and easily. Our SEO strategy is to drive the most relevant traffic by means of our in depth knowledge of search engines, and not just appearing first for just a few keywords. We can't argue the benefit of being number one, but most businesses choose the growth of 25 percent versus 10 percent.
A popular selling tactic is SEO firms will conduct is cost per link. For example, an SEO firm may get paid $8k per month for a link building program and they obtained 40 links for you last month. The cost per link is $200 and you may think this will drive more traffic to your website. But this metric will drive you or your SEO firm to acquire poor and poorer links. A single quality link is better than 100 poor links.
Increasing traffic is always another popular goal of any SEO effort. Many firms will sell you on buying traffic. For example, many SEO firms will sell you on the idea if purchasing banner ads on various websites, even though these website may not pertain to your business.
Z2 Media beleives in a holistic approach to SEO, building quality content with specific intent. Your intent is to bring a prospect ready to buy your product or service. Z2 Media will help you develop a custom program for each of our clients to not only increase site traffic, but to increase intent, which will lead directly to sales.
Make today the last day that your site goes without visitors, click here to contact us!