search engine optimization
It might not be obvious which goals will be the key to the success of your SEO (Search Engine Optimization) program. Many companies focus on what they think may be the appropriate actions but are ill informed or ill implemented.
Your search ranking is always a popular goal to strive for. Many companies wish to rank highly for a specific term they've determined to work and assume this alone will increase their website sales. Many businesses would think that is an appropriate goal and result
What if you can take the same efforts and resources yet increase your traffic and sales by 20 percent? Z2 Media SEO strategy is to drive more relevant traffic utilizing our knowledge of search engines, and not just appearing first for just a few keywords. We don’t discount the branding value of being number one, but most businesses would prefer the sales growth of 25 percent versus 10 percent.
Increasing traffic is also another popular goal of search engine optimization. Many SEO firms will sell you on buying traffic. For example, many SEO firms will sell you on the idea if purchasing banner ads on various websites, even though these website may not pertain to your business.
Another popular selling tactic is SEO firms will conduct is cost per link. For example, an SEO firm may get paid $8k per month for a link building program and they obtained 40 links for you last month. The cost per link is $200 and you may think this will drive more traffic to your website. But this metric will drive you or your SEO firm to acquire poor and poorer links. One really good link is much better than 100 poor links.
Z2 Media does not believe in only increasing traffic, but we believe in helping our clients build intent. Intent is the point in which a prospect is ready to buy. Z2 Media will develop a customized program for each of our clients to not only increase traffic, but to increase intent , which will directly increase your sales.
Make today the last day that your site goes without visitors, click here to contact us!