“Z² Media's projects ALWAYS come in on time and on budget without sacrificing quality and support.”

“Z² Media's level of professionalism and creativity have exceeded all of our expectations.”

“I have never met a more knowledgeable and courteous staff. The shopping cart in my web works flawlessly.”

“I just wanted to thank Z² Media for the beautiful website. I continue to get compliments and new business directly from the web.”

“There is really no way of expressing my gratitude for all Z² Media has done for my business.”

search engine optimization

Chosing the right goals for your company is paramount when considering the success of your SEO (Search Engine Optimization) program. Many companies make the mistake of taking shortcuts when considering their goals and end up making costly mistakes.

Many business choose to target a specific term for which they would like to rank highly, and perhaps they increase their website sales by 10 percent. Many business would think that this is a satisfactory result.

But, what if you could have taken the same optimization efforts and increased relevant traffic and sales by 25 percent? Z² Media's strategy is to drive the most relevant traffic utilizing our knowledge of search engines, and not just appearing first for just a few keywords. We don’t discount the branding value of being number one, but most businesses would prefer the sales growth of 25 percent versus 10 percent.

Increasing traffic is also another well-meaning, popular goal of SEO. Many firms will sell you on buying traffic. For example, many SEO firms will sell you on the idea if purchasing banner ads on various websites, even though these website may not pertain to your business.

One really good link is much better than 100 poor links. Another popular selling tactic is SEO firms will conduct is cost per link. For example, an SEO firm may get paid $8k per month for a link building program and they obtained 40 links for you last month. The cost per link is $200 and you may think this will drive more traffic to your website. But this metric will drive you or your SEO firm to acquire poorer and poorer links.

Z² Media beleives in helping companies map out not only their strategy but their Intent. Intent is the point in which a prospective client is ready to purchase your products and/or services. Z² Media will develop a personalized program for a client to not only increase traffic, but to increase intent, which will directly increase your sales.

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