Many companies who have a pay-per-click program make mistakes that cost them money. For example, many advertisers forget that the default account settings are designed to maximize profits for search engines, not you. Smaller companies often make the mistake of not localizing their search to the geographic areas around their business. Advertisers who send their impressions from their pay-per-click programs directly to their index page instead of a well designed landing page for that solution is the biggest mistake we see small firms make.
Search advertising with Google, Yahoo, Bing and other search engines is an effective way to advertise online. It is also a very good way to jump-start your online marketing by increasing traffic immediately and attract visitors who are specifically looking for the products or services your business supplies.
Z2 Media offers our clients different levels of pay-per-click planning and support depending on their needs. Contact us to learn more about our pay-per-click programs and how we can drive interested customers to your website.