search engine optimization
Which goals to choose is key to the success of your SEO (Search Engine Optimization) program. However, many companies focus on what they think are the right goals, but end up being wrong.
In order to rank highly for the search terms that will drive the appropriate traffic to your website is the primary goal for most companies. Too many businesses waste their SEO efforts on ineffective campaigns. All businesses want to rank high for a particular term, and perhaps they increase their website sales by 10 percent. Many business would think that this is a good result.
What if we could turn that 10 percent return into 25? With a concerted strategy and effort developed by Z2 Media you could see an increase in traffic quickly and easily. Our SEO strategy is to drive the most relevant traffic by means of our in depth knowledge of search engines, and not just appearing first for just a few keywords. We can't argue the benefit of being number one, but most businesses choose the growth of 25 percent versus 10 percent.
Increasing traffic is also another well-meaning, popular goal of SEO. Many firms will sell you on buying traffic. For example, many SEO firms will sell you on the idea if purchasing banner ads on various websites, even though these website may not pertain to your business.
One really good link is much better than 100 poor links. Another popular selling tactic is SEO firms will conduct is cost per link. For example, an SEO firm may get paid $8k per month for a link building program and they obtained 40 links for you last month. The cost per link is $200 and you may think this will drive more traffic to your website. But this metric will drive you or your SEO firm to acquire poorer and poorer links.
Z2 Media beleives in helping companies map out not only their strategy but their Intent. Intent is the point in which a prospective client is ready to purchase your products and/or services. Z2 Media will develop a personalized program for a client to not only increase traffic, but to increase intent, which will directly increase your sales.
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