“Z² Media's projects ALWAYS come in on time and on budget without sacrificing quality and support.”

“Z² Media's level of professionalism and creativity have exceeded all of our expectations.”

“I have never met a more knowledgeable and courteous staff. The shopping cart in my web works flawlessly.”

“I just wanted to thank Z² Media for the beautiful website. I continue to get compliments and new business directly from the web.”

“There is really no way of expressing my gratitude for all Z² Media has done for my business.”

search engine optimization

Choosing the right goals is key to the success of your search engine optimization program. However, many companies focus on what they think are the right goals, but end up being wrong.

This remains the popular goal for many businesses. Many businesses want to rank high for a particular term, and perhaps they increase their website sales by 10 percent. Many business would think that this is a good result.

But, what if you could have taken the same SEO efforts and resources and increased relevant traffic to your website by 20 percent, and grown sales by 25 percent? Z² Media SEO strategy is to drive more relevant traffic utilizing our knowledge of search engines, and not just appearing first for just a few keywords. We don’t discount the branding value of being number one, but most businesses would prefer the sales growth of 25 percent versus 10 percent.

Increasing traffic is also another popular goal of search engine optimization. Many SEO firms will sell you on buying traffic. For example, many SEO firms will sell you on the idea if purchasing banner ads on various websites, even though these website may not pertain to your business.

Another popular selling tactic is SEO firms will conduct is cost per link. For example, an SEO firm may get paid $8k per month for a link building program and they obtained 40 links for you last month. The cost per link is $200 and you may think this will drive more traffic to your website. But this metric will drive you or your SEO firm to acquire poor and poorer links. One really good link is much better than 100 poor links.

Z² Media does not believe in only increasing traffic, but we believe in helping our clients build intent. Intent is the point in which a prospect is ready to buy. Z² Media will develop a customized program for each of our clients to not only increase traffic, but to increase intent , which will directly increase your sales.

Make today the last day that your site goes without visitors, click here to contact us!