When properly executed, direct mail can kill two major sales and marketing birds with one stone. In addition to generating the desired response you need, direct mail cab also help nurture your company’s brand and image.
Direct mail is a very saturated communications channel, but can be very effective if your direct mail campaign is properly aimed at your targed audience.
Your direct mail piece needs to do two things:
- It has to standout from the rest of the materials your prospect receives. The design has to be compelling enough so the prospect wants to pick it up, open it and read it.
- The messaging has to be concise and prompt a response. The content has to be targeted to the reader so it appeals to them.
Z2 Media can help ensure that you cut through the clutter by determining the best combination of formats (3-dimensional, letter, etc.), creative and copy. With us you will have:
- Measurable results
- Immediate return on investment
- Brand impact
- Cost effective marketing
Contact us today to find out why Z2 Media is right for you.